The challenges and solutions for marathon/bike events

Management Issues

Many local government-sponsored competitions are in the red. The economic benefits are good, but there are no experts who can help with the secretariat's desire to return the event to profitability or to revitalize the event by capturing inbound demand.
In the case of private-sector organizers, the organizers of conventions that have been held over 40 years are aging, and the succession of management know-how and generational change is not going well.
We need consultation on whether new technologies such as AI and IoT are actually useful.
The cost of recruitment and record-keeping is too high.
We want to increase the number of foreign participants, but we do not know how to do it.

Operational issues
It is troubling that there is a long queue for the distribution of bibs and printing of finishers' certificates.
The staff is getting older. Can we operate with a smaller number of staff?

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